Brands are items that raise the stats of a demon and can be equipped in 5 slots: Head, Right Arm, Left Arm, Body, and Legs. They come in 1~6★ rarities and with higher rarity, they contain more stats and upgrade potential. When multiple of the same type are equipped, a set effect (all of which are rated below) such as +25% HP can be also applied to a demon.
Duplicate sets can apply the effect multiple times on the same demon.
- Head Brands can only have flat HP as their main stat
- Body Brands can only have flat Physical or Magical Defense as their main stat
- Right Arm Brands can have HP, Physical Attack, Physical Defense, Magical Attack, Magical Defense, Critical, Accuracy and Evasion, both flat and percentual, as their main stat
- Left Arm Brands can have HP, Physical Attack, Physical Defense, Magical Attack, Magical Defense, Ailment Infliction and Ailment Resistance, both flat and percentual, as their main stat
- Legs Brands can have HP, Physical Attack, Physical Defense, Magical Attack, Magical Defense, Healing Amount and Speed as their main stat
- Secondary stats are all flat, and any piece can have HP, Physical Attack, Physical Defense, Magical Attack and Magical Defense as their secondary stat.
- Tertiary stats are random, and anything can be on any Brand. Tertiary stats are added to a Brand at Brand levels 3, 6 and 9; if a brand already comes with one or more tertiary stats, instead of adding another tertiary at those levels one of those stats will go up. For example, if a Brand at level 1 already has 2 tertiary stats one of those stats will be increased at Brand level 3 and one of them will be increased at Brand level 6. The tertiary stats that are increased are random and it is possible that the same tertiary stat may be increased twice in this scenario, once at Brand level 3 and again at Brand level 6. This Brand will receive it's third tertiary stat as normal at Brand level 9. At Brand level 15, one of the tertiary stats on a Brand will be increased.
3 Piece Set
- Divine - Increase MP regen by 1.
- Life - Increase HP% by 50%.
- Spell - Increase Magical Attack by 20%.
- War - Increase Physical Attack by +20%.
- Sick - Increase Ailment Infliction % by 20%.
2 Piece Set
- Ward - Auto Barrier (prevents status ailments for 3 turns) at start of every wave/battle.
- Speed - Increase Battle Speed by +25%
- Guard - Increase Physical Defence by +30%.
- Shield - Increase Magical Defence by +30%.
- Lead - Act one turn earlier in your party (how valuable this is depends on your team order).
- Heal - Healing Amount +30% (how valuable this is depends on the demon's skills).
- Aim - Increase Phys AC +10%.
- Dodge - Increase Phys EV +10%.