Brands

Overview

Brands are items that raise the stats of a demon and can be equipped in 5 slots: Head, Right Arm, Left Arm, Body, and Legs.

They come in 1~6★ rarities and with higher rarity, they contain more stats and upgrade potential.

When multiple of the same type are equipped, a set effect such as +50% HP can be also applied to a demon.

Duplicate sets can apply the effect multiple times on the same demon.

Leveling Brands

• Brands can reach a maximum Level of 15.
• Each levelup raises the primary stat.
• Levels 3,6 and 9 raises or unlocks a tertiary stat. (see below under "Stats")
• From Level 9 onwards leveling is called "Advanced Enhancement".
  • Every upgrade from there onwards has a chance to fail. Failing does not level up the brand and still consumes the macca.
  • Every Advanced Enhancement also raises the secondary stat.
  • At level 15 a tertiarty stat will be raised.

Stats

• Each Brand has a Primary Stat, a Secondary Stat and up to three Tertiary (called Terts for short) Stats. Each Brand starts at Level 1 and can be upgraded to Level 15.
  • See Table below for Primaries on Brands.
• Secondary Stats are always flat and either HP, Phys Attack, Magic Attack, Phys Defense or Magic Defense.
• Tertiary Stats can be any Stat.
  • Tertiary Stats can already be there on any Brand that you get.
    • If not, they will unlock at Levels 3, 6 and 9 respectively.
    • If you already have a Tertiary from the start, an existing Tertiary Stat will upgrade instead of unlocking a new one.
      • For example, if a Brand at level 1 already has 2 tertiary stats one of those stats will be increased at Brand level 3 and one of them will be increased at Brand level 6. The tertiary stats that are increased are random and it is possible that the same tertiary stat may be increased twice in this scenario, once at Brand level 3 and again at Brand level 6. This Brand will receive it's third tertiary stat as normal at Brand level 9.
    • Leveling a Brand to Level 15 also upgrades a random Tert.
• No Stat can be duplicate (i.e. a Left Arm Brand with a Phys Atk% Primary cannot have Phys Atk% as Tertiary)

• The values of Stats are as follows:

Primaries

	HP+	HP%	PAtk+	PAtk%	MAtk+	MAtk%	PDef+	PDef%	MDef+	MDef%	Heal%	Ailm. Res.	Ailm. Infl.	Speed%	Phys. EV%	Crit%	Acc%
5*	80	23	71	21	71	21	71	25	71	25	21	17	17	17	21	17	21
6*	114	27	89	25	89	25	89	29	89	29	25	19	19	19	25	19	25

• Secondary Stats max out at 35 for 5* Brands and 42 for 6* Brands
• Terts Start from 1-4% (2-4% for 6* brands) and gain 1-4% (2-4* for 6* brands) each upgrade. For flat terts stats the increments are random but the end result will never exceed 42.

Primaries

	HP+	HP%	PAtk+	PAtk%	MAtk+	MAtk%	PDef+	PDef%	MDef+	MDef%	Heal%	Ailm. Res.	Ailm. Infl.	Speed%	Phys. EV%	Crit%	Acc%
Head	x
Left Arm	x	x	x	x	x	x	x	x	x	x		x	x
Right Arm	x	x	x	x	x	x	x	x	x	x					x	x	x
Body							x		x
Legs	x	x	x	x	x	x	x	x	x	x	x			x

Set Effects

3 Piece Set

• Divine - Increase MP regen by 1.
• Life - Increase HP% by 50%.
• Spell - Increase Magical Attack by 20%.
• War - Increase Physical Attack by +20%.
• Sick - Increase Ailment Infliction % by 20%.

2 Piece Set

• Ward - Auto Barrier (prevents status ailments for 3 turns) at start of every wave/battle.
• Speed - Increase Battle Speed by +25%
• Guard - Increase Physical Defence by +30%.
• Shield - Increase Magical Defence by +30%.
• Lead - Act one turn earlier in your party (how valuable this is depends on your team order).
• Heal - Healing Amount +30% (how valuable this is depends on the demon's skills).
• Aim - Increase Phys AC +10%.
• Dodge - Increase Phys EV +10%.

Farming Brands

Brands of Sin

• Brands of Sin is the primary farming method of acquiring Brands.

Sloth

• Sloth drops the following Sets of Brands:
  • War
  • Guard
  • Speed
  • Life

Deceit

• Deceit drops the following Sets of Brands:
  • Sick
  • Spell
  • Shield
  • Ward

Vanity

• Sloth drops the following Sets of Brands:
  • Aim
  • Dodge
  • Heal
  • Lead

Aura Gate

• All Non-Vanity (Lead, Heal, Aim, Dodge) can drop in AG1.
• All kind of Brands can drop in AG2.0.
• Ward/Speed does not drop in AG

Sorting out Brands

Because the Limit is 1500, you may find yourself hitting this limit. When you do, you will need to sort through your brands and sell some of them.

Early Game

• Early Game you should not hit the cap by normal play.
• If you still do, Bulk sell all 1-3* Brands.

Mid Game

• At this point most of your demons you use should have brands equipped.
• You can Bulk sell all 1-3*, which should clear up your inventory.
• If you still need space, sell all 4* LArm/RArm/Legs Brands without a fitting primary % stat (PAtk%, MAtk% or HP% mostly).

Late Game

• At this point your demons should have 5* or 6* brands only.
• Bulk Sell all 1-4* Brands
• Sell all 5* LArm/RArm/Legs Brands without a fitting primary % stat (PAtk%, MAtk% or HP% mostly).
• If you still need space, sell all Head/Body Brands without an innate Tert.

End Game

• Most of your demons should have very good 5* or good 6* brands.
• Bulk Sell all 1-4* Brands.
• Sell all Head/Body Brands without an innate Tert.
• Sell all 5* LArm/RArm/Legs Brands without a fitting primary % stat (PAtk%, MAtk% or HP% mostly) + the same flat Secondary.
• Sell all 6* LArm/RArm/Legs Brands without a fitting primary % stat (PAtk%, MAtk% or HP% mostly).
• If you really are decked out and need space, sell all 5* Brands.
• If you ***still*** need space, sell all Head/Body Brands with only one Tert. (Requires manually looking through though.)